SMS is a short form of Short Message Service. It is a kind of service that allows users to send short messages of usually no more than 160 characters in length to be transmitted or sent from a website or mobile. SMS messaging enables you to spread information to groups of people conveniently and quickly. Considering the print media along with various other kinds of marketing means such as Radio or Teevision, the customers must for instance, watch Television or listen to the Radio for the advert to reach them. On the other hand, when it comes to SMS marketing in bulk, the mobile phones are generally always switched on and can easily receive a text message. Your customers are going to receive your message on their handset as soon as they check their phone. There are 3 different possible means these mobile or SMS marketing in Singapore can happen: Web 2 mobile, mobile to web and mobile to mobile.
Advantages of SMS Marketing Strategies
Some of the primary benefits of SMS marketing services are:
- The SMS marketing tends to be an extremely powerful tool considering the personal nature of all sorts of handsets.
- The mobile users generally keep their Smartphones with them all the time, which means that SMS marketing in Singapore can be exceedingly beneficial for time sensitive messages.
- All users are inclined to read all SMS messages they get on their Smartphone – unlike the other means of advertising such as email or telephone.
- This bulk SMS marketing tool turns out to be exceedingly economical and you can send thousands of SMS to not just your existing but potential customers as well as a wholesale rate.
- Bulk SMS marketing services are beneficial in saving time – instead of writing a text message and then sending it to every single mobile subscriber, here you can create one message and then you can send it to an entire group of subscribers.
- SMS can be easily tracked due to the delivery services and it is beneficial in generating a quick response.
- These messages reach your potential and existing customers almost instantly.
Primary Areas in SMS Marketing
There are different major areas where these SMS marketing services can be utilized, which mainly include leisure venues, entertainment, drink firms, clothing manufacturers and banks. SMS services are also used for mobile payments, e-commerce, bank transactions, registration purposes and in acquiring customer feedbacks.